Leaving a Handprint, Not a Footprint

Creating a brand isn't about launching another product line. Its about impact, about choosing to leave a handprint instead of a footprint. A handprint represents care, intention, and responsibility. A footprint, on the other hand, is what we leave behind when we move through the world without awareness.

Everyday beauty habits often leave a much bigger environmental footprint than we realize. The average lotion or sunscreen bottle is made from plastic that can take over 400 years to decompose. Many products contain microplastics, silicones, or chemical UV filters that wash off our skin and into our oceans. Those invisible particles accumulate in waterways, disrupt marine life, and contribute to coral bleaching  something I’ve seen firsthand in the reefs of Roatán. Even the simple act of washing your face can release thousands of microbeads and synthetic compounds into the environment.

But here’s the hopeful part: small swaps make a measurable difference. Reaching for a mineral-based sunscreen instead of a chemical one. Choosing a solid beauty bar instead of a plastic bottle. Supporting brands that use sustainable packaging, clean ingredients, and transparent practices. These decisions add up, one mindful moment at a time.

When you choose na good product like ours,  you’re not just protecting your skin from the sun. You’re reducing plastic waste. You’re keeping harmful chemicals out of the ocean. You’re part of a ripple effect that stretches far beyond your bathroom shelf.

Leaving a handprint is about consciousness , understanding that what touches your skin touches the planet, too. Every time you choose clean beauty over convenience, you’re helping rewrite the story of what beauty can be. It’s a quiet kind of activism, rooted in love for both self and Earth.

And that’s the legacy I want to leave, not a footprint that fades, but a handprint that endures time.

I always say, do good, be better.

Love & Sunshine, 

Sarah Miller, CEO & Founder, EthoSun