Stay Wild. Stay Rebellious. Your Power Is Your Cause: The Official Launch of EthoSun
This isn’t just another new product. It’s a declaration! A refusal to accept formulas filled with toxins. A stand for oceans, our planet, and the people who live under the same sun we cherish. EthoSun was created to challenge the complacency of an industry that hides behind buzzwords while quietly poisoning the very places we aim to protect.
We are officially live this week! We are ready to sell!
And we are not here to whisper!
EthoSun is for those who live unapologetically — surfers chasing one more wave after sunset, golfers dominating the fairway from tee-off to sundown, travelers collecting stamps and stories. It’s for people who see “no toxic chemicals” not just as a marketing claim, but as a promise.
Our products are 100% mineral-based, chemical-free, skin, ocean, and planet safe. We use zinc oxide and titanium dioxide in their purest non-nano forms — the gold standard for skin, planet, and sea. Every blend is crafted to perform in sweat, salt, and heat, without compromising on luxury or environmental integrity.
We’re not interested in playing nice with the corporations clinging to oxybenzone, octinoxate, and their toxic cousins. We’ve seen what they do — bleaching reefs, disrupting marine life, destroying the ground we walk on, the mountains we climb, invading the water we drink, compromising our skin, and seeping into our bodies.
This is why EthoSun exists:
to tear down that status quo and replace it with something beautiful, effective, and uncompromising. Every purchase you make fuels a bigger movement. From supporting reef restoration and community education in destinations like Roatán and Fiji to partnering with resorts, cruise lines, and eco-minded retailers, as well as individuals who dare to step outside the global sports stage, we’re building a network of people who believe protecting the planet can be both sexy and sustainable.
We’re not just selling suncare. We’re providing the protection you need to keep pursuing your wildest adventures — without leaving destruction behind.
So here’s our call:
Stay wild. Stay rebellious. Wear your cause like your second skin. Because when you choose EthoSun, you’re not just blocking the sun - you’re making it clear that your power lies in protecting what you love.
Our Journey is just beginning
XOX
Sarah Miller, CEO & Founder, EthoSun