The Future of Sun Care, From Island to Icon
Today is more than a launch. It’s a return to origins—anchored in three words: Passion. Purpose. Planet.
As I write from Roatán, an island of raw beauty and uncompromising environmental vision, I’m reminded why EthoSun was created. This brand was never just about sunscreen. It was born from a promise: to protect what we cherish most. To create skincare that nurtures the skin, safeguards the ocean it touches, and respects the planet we all share. To confront greenwashing with truth. To prove that you never have to choose between personal wellness and planetary health.
Just like Luna Beach Resort, our home base here in Roatán—built with a deep commitment to sustainability, EthoSun was shaped by the same passion, purpose, and respect for the environment. Roatán is one of the first Caribbean islands to lead the charge against toxic sunscreen ingredients—a movement both bold and necessary. That kind of forward-thinking, community-driven leadership mirrors everything EthoSun stands for. Our presence here is intentional. It is a declaration that beauty can be both elevated and ethical.
No matter how many times I was asked, pushed, or advised otherwise, I refused to compromise. With EthoSun, there’s no tradeoff between glowing, healthy skin and a thriving planet. We won’t compromise beauty for the planet, nor the planet we walk on for our health.
EthoSun launches with mineral-based formulations—clean, conscious protection designed not only for performance but for purpose. No toxins. No hollow claims. Just uncompromising quality rooted in science, nature, and transparency.
But this is only the beginning. Our launch represents a shift in what sun care should mean—beyond SPF, beyond the shoreline, reaching golf courses, mountain trails, and every moment under the sun. Sun care is skin health, environmental protection, and self-care combined. It’s a standard, not a trend.
To those who believed in this journey, supported this vision, and stood by me in its creation—thank you. EthoSun is here not as a finish line, but as the start of a new standard that puts truth, transparency, and sustainability at the center of beauty.
We are not just making sunscreen. We are making a change.
From Roatán—with heart, hope, and a whole lot of sunshine—welcome to EthoSun.
With Love & Sunshine,
Sarah Miller, CEO & Founder, EthoSun