The Problem When the Industry Protects Profits Instead of People

Part 1 of 2 

The Industry Problem 

The sunscreen industry is facing a crisis. Around the world, recalls, lawsuits, and bans are exposing the hidden dangers of conventional sunscreens. Carcinogenic chemicals, reef destruction, and misleading marketing have left consumers unsure of what is safe to use. This moment has created a demand for change, and EthoSun is emerging as the trusted solution.

The Toxic Legacy of Conventional Sunscreens

Independent testing has revealed toxic chemicals in leading sunscreen brands, many of which are linked to cancer and hormone disruption. Regulators in Australia, the United States, and Europe have recalled entire product lines, exposing the true scale of the problem.

Health and Environmental Crisis

Skin cancer rates continue to rise worldwide, driven in part by the very products designed to prevent it. At the same time, more than 14,000 tons of sunscreen enter the ocean each year, causing coral bleaching and marine ecosystem damage. Regions such as Hawaii, Palau, and Roatán have responded with legal bans on chemical sunscreens to protect their reefs and communities.

Consumer Distrust and Greenwashing

As awareness grows, consumers are demanding honesty and accountability. Yet many brands continue to market their products as reef safe while concealing harmful ingredients behind scientific jargon and misleading labels. This ongoing cycle of greenwashing has eroded public trust across the beauty and skincare industries.

The Clear Solution

EthoSun is answering the urgent call for safe, effective, and planet positive sunscreen.

EthoSun is not simply a sunscreen. It is the solution to a broken industry.

Sun Responsibly,

Sarah Miller, CEO & Founder, EthoSun.

 

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