The Underrated Mineral Changing Skin Health…And Why It’s Finally Arriving in Bar Form: EthoSun Beauty Zinc Bars ☀️

In a beauty market defined by serums layered on top of serums, it’s almost poetic that one of the most effective skin allies is a humble mineral our bodies have relied on forever: zinc. For decades, dermatologists have reached for zinc to calm inflammation, support wound healing, and help skin find equilibrium. And yet, zinc rarely gets the space it deserves in everyday skincare routines; not because it isn’t powerful, but because it’s notoriously difficult to formulate in a way that feels elegant, gentle, and genuinely effective.

That’s precisely why EthoSun’s new Zinc Body & Face Bars feel like a quiet revolution. They take a mineral trusted by dermatologists and package it in a form the industry has largely overlooked. While the shelves overflow with liquid cleansers boasting complex ingredient lists, almost no brand has attempted to bring a meaningful concentration of topical zinc into a solid bar format. The few that exist are harsh, overly drying, or overly filled. So why did EthoSun go this route? Because the benefits of zinc are too compelling and too universally needed to be left buried inside tingly acne spot treatments or chalky sunscreens.

Zinc is one of the skin’s most underrated multitaskers. It’s inherently calming, which is why people with acne, rosacea, and eczema often see it recommended again and again. The mineral helps ease redness and irritation by dialing down inflammatory pathways - not in a dramatic, aggressive way, but in a steady, stabilizing, “let’s reset the skin” kind of way. It’s also a regulator of sebum production, which makes it just as helpful for oily skin as it is for dry, barrier-damaged skin. Zinc doesn’t strip your skin, it helps the skin find its own balance again.

But wait! There’s more: Zinc plays a quiet but essential role in how the skin repairs itself. It’s involved in collagen formation, keratin production, and overall barrier resilience. When applied topically, it supports the skin against micro-injuries, environmental stress, and the daily wear-and-tear most of us overlook. It has natural antimicrobial activity, which is why it’s often found in dermatology-grade acne treatments, yet it doesn’t disrupt the broader microbiome the way many antibacterial washes do. It’s rare for an ingredient to be this effective while also being safe for children, pregnant women, sensitive skin, and daily use.

So why aren’t we seeing zinc everywhere? The answer is simple: liquid formulas dilute it, destabilize it, or require preservatives and surfactants that counteract its gentle nature. That’s where the bar format becomes not only ideal, but a genuine advantage. In a solid bar, zinc can exist in higher, more meaningful concentrations. It doesn’t need the same preservative load. It doesn’t rely on the harsh surfactants that create that tight, squeaky, “clean but compromised” feeling so many cleansers leave behind. Instead, zinc shines as the star ingredient. It’s stable, potent, and effective.

We saw an opportunity to take this mineral science and pair it with botanicals, nourishing plant oils, and a cleansing base that respects the skin barrier rather than stripping it. The result is a bar that feels almost old-fashioned in its simplicity yet undeniably modern in its performance. It works for the face. It works for the body. It works for acne, irritation, body breakouts, oily skin, environmental fatigue, or for anyone who wants a cleanser that doesn’t require a five-step routine to compensate for its harshness. It’s the kind of product that cuts through the noise in the best way…by giving the skin something biologically recognizable and universally beneficial.

In an era of skincare fatigue, where consumers are increasingly tired of complicated regimens and skeptical of long ingredient lists, a zinc-infused bar makes an almost subversive statement. It says good skin isn’t about excess. It’s about supporting the skin with what it actually needs to function: minerals, moisture, balance, and a barrier that isn’t constantly under attack.

EthoSun’s Zinc Body & Face Bars don’t claim to be magic. They don’t need to. They’re built on science that has been hiding in plain sight. Zinc has always been one of the skin’s closest allies; the industry just hasn’t given it a platform worthy of its abilities.

Now it finally has one: solid in your hand, and ready to become the simplest, smartest step in your daily routine

Dr Debroah Rice,  Chief Medical Director, EthoSun